2009: SERIES-UP OF CABLE WINNERS, SCUM

As in past years, 2009 brought wire networks many certain results. But it additionally left big-name networks in the red. The list includes MTV, CNN, MSNBC, Lifetime, Spike, Comedy Central as well as Hallmark.

MTV continues to onslaught — right away that the being uncover "The Hills" is fading, down 10% season-to-date to 807,000 in budding time. The network's ultimate celebration of the mass in Nov does not uncover many guarantee for the turnaround. MTV is down 12% year-to-year to 668,000 million viewers, as well as 16% in 18-49 viewers to 418,000. Worse, it is down 31% in the pass immature women 18-34 demo to 188,000 normal viewers.

CNN has been strike with vast drops in altogether viewership. Overall for the year, season-to-date numbers uncover CNN is off 30% to 908,000 in budding time.

Looking during the new duration year-to-year in November, CNN was down 60% in budding time with 679,000 viewers; down 75% in 18-49 viewers to 157,000 viewers. Much of this turn stemmed from the miss of presidential as well as choosing headlines that lighted ratings in 2008.

MSNBC additionally took the dump — though not as vast — down 12% to 817,000 for the year so far. In November, the network — similar to that of CNN's choosing headlines withdrawal of the year ago — sank the vast 53% to 668,000 viewers as well as 62% between 18-49 viewers.

This year, Lifetime grabbed reason of the large "Project Runway" array after the high-profile authorised onslaught with Bravo. But this did zero to assistance the network in budding time, that mislaid 20% of the altogether viewers to 1.19 million.

In seeking during November, year-to-year, Lifetime is down 27% in sum viewers in budding time to 983,000 as well as off 15% in 18-49 viewers to 159,000. Deepening problems have been with Lifetime's core women viewers: Down 22% between women 18-49 to 337,000 as well as off 25% in women 25-54 to 341,000 in November.

By contrast, Bravo — that came out upon the losing finish of the "Runway" conflict — essentially softened the audience, up 6% to 796,000. In November, Bravo, that additionally carries "Top Chef," gained 14% to 803,000 viewers.

Another women's targeted network, Hallmark Channel, additionally felt the splash this year. It mislaid 18% in altogether viewers to 1.10 million. Looking during the many new period, November, the network's sum viewers sank 33% to 993,000 normal viewers year-to-year, 37% in women 18-49 viewers to 124,000, as well as 30% in women 25-54 to 185,000.

It wasn't only MTV; alternative large Viacom players additionally mislaid ground: Spike as well as Comedy Central. Spike is down 17% to 1.06 million viewers for the year. But in the many new Nov period, the network has pulled behind the little losses, right away down 8% to 1.08 million viewers. Its 18-49 demo viewership essentially grew 11% in the month to 631,000.

Comedy Central for 2009 is 10% reduce to 992,000 viewers in budding time. Nov had the network down 23% to 1.01 million viewers, as well as off 21% to 600,000 18-49 viewers.

While AMC can surveillance large awards, together with an Emmy for the "Mad Men" program, this wasn't sufficient to keep the network from trending down. For the year, the network is off 6% in sum viewers to 1.04 million.

By contrast, the abounding got richer for wire networks during the tip of the ratings heap. The tip 5 wire networks — in conditions of altogether viewers — all increasing their viewership in 2009 over 2008.

USA Network, the best-rated network in conditions of sum viewers, softened 15% to the 3.28 million average; Disney Channel was in second place, up 6% to 2.53 million; TNT combined 2% to 2.25 million; ESPN was 9% aloft to 2.25 million; Fox News grew 7% to 2.21 million.

Other important gainers between tip wire networks: A&E up 8% to 1.47 million; FX rose 10% aloft to 1.37 million; ABC Family increasing 4% some-more to 1.35 million; HGTV the 9% benefit to 1.20 million; TLC, up 18% to 1.07 million; as well as BET 23% aloft to 777,000.

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