RECOUNTLINKER ADDS THE ADULT CARTRIDGEGAMER ADVERTISE IN THE U.S.: RHYTHM INTO THE NEW DIVERSITY OF…

Reportlinker.com announces that a brand new marketplace investigate inform is accessible in a catalogue.

The Adult Videogamer Market in a U.S.: Tapping in to a New Diversity of Video-Game Players

http://www.reportlinker.com/p099461/The-Adult-Videogamer-Market-in-the-US-Tapping-into-the-New-Diversity-of-Video-Game-Players.html

This groundbreaking Packaged Facts inform provides a minute investigate of a consumer attitudes as good as function of a 114 million American adults who fool around video games. Videogamers paint some-more than half of a adult race as good as have an total income of $4 trillion.

Through a innovative make make use of of of interpretation from a Simmons Market Research Bureau National Consumer Survey, this Packaged Facts inform hurdles countless stereotypes of videogamers. For example, videogamers have been distant from being slackers who do zero though lay for hours upon finish in front of a gaming console or mechanism screen. In fact, videogamers have been unusually active consumers. They work out more, go out some-more as good as emporium some-more than adult Americans who don't fool around video games. Although video games have been a first form of party for many gamers, normal forms of media as good as party such as examination television, starting to a cinema as good as dining out sojourn a executive partial of a leisure-time day to day of many video-game players.

The inform additionally shows how a race of videogamers is fast diversifying over a core immature masculine gamer. The prototypical videogamer is right away as expected to be a lady as a man. The videogamer race includes twenty-five million adults in a 55+ age bracket, thirteen million retirees as good as twenty-eight million grandparents.

The inform starts with an general outlook of a videogamer market, that is widely separated in to "Avid," "Moderate" as good as "Occasional" segments formed upon gamers' grade of impasse with video games. It includes chapters upon trends as good as opportunities in a videogamer marketplace as good as an comment of a distance as good as expansion of a market.

The subsequent territory of a inform provides a minute investigate of pass segments in a videogamer market. Separate chapters benefaction demographic profiles of video-game players as good as video-game buyers as good as embody minute interpretation upon a sorts as good as brands of games played as good as purchased. Another territory provides an comment of 3 gamer segments of augmenting significance to a video-game industry: women, grown up videogamers as good as family gamers.

Another territory of a inform analyzes a consumer function of video-game players. One territory provides an general outlook of a in-store as good as online selling function of videogamers. Another territory provides in-depth profiles of a consumer function of videogamers in a areas of monetary services, food, conform as good as automotive. Other chapters investigate a tie of videogamers with consumer electronics, computers as good as a Internet.

The inform continues with a territory deliberating how videogamers make make use of of a media as good as describe to advertising. It concludes with a territory upon a convenience as good as party choices of videogamers.

Chapter 1 Executive Summary

Background

Introduction

Overview of a Report

Scope as good as Methodology

Scope of a Market

Methodology

Trends as good as Opportunities

American Consumers Escape in to Video Games as Hard Times Get Harder

Adults Take to Video Games in Increasing Numbers

Video Games Appeal to All Age Groups

Casual Games Drive Change in Videogamer Demographics

Nintendo in Forefront of Gaming Revolution

Video Games Now Offer More than Just Fun

Video-Game Ads Expected to Grow Dramatically

Gamers Offer Many Opportunities for Retailers

Overview of a Market

Gamer Population Totals 114 Million

Videogamers Generate Annual Income of $4 Trillion

Video-Game Purchases Will Reach $10 Billion in 2013

Older Age Groups as good as Women Expected to Spark Growth in Videogamer Market

Profile of Adult Video-Game Players

Video Games Appeal to All Ages

Half of Videogamers Are Women

Videogamers Have Different Demographic Profile

Gender Drives Choice of Games

Gaming Habits of Moderate as good as Occasional Players Differ from Those of Avid Players

Gameboy as good as Nintendo Draw More Female Gamers

Online Games Interest Older Women

Women Predominate between Cellphone Game Players

Young Men Predominate between Offline Computer Gamers

Profile of Adult Video-Game Buyers

50 Million Adults Buy Video Games

Many Buyers of Video Games Don't Play Them

Avid Players Most Likely to Buy Games

Many Players Rent or Borrow Rather than Buy Games

Women in a 35- to 44-Year-Old Age Group Account for Largest Segment of All Video-Game Buyers

Non-Traditional Video-Game Buyers Gain in Importance

Young Males More Likely to Be Big Spenders upon Video Games

Video-Game Buyers Show Different Demographic Characteristics

Emerging Market Segments

Women Become Increasingly Influential Force between Moderate as good as Occasional Videogamers

Younger Women More Likely to Play Video Games

Older Women Players Outnumber Male Gamers

Women Dominate Ranks of Older Online Gamers

Women Dominate Cellphone Game Players

More than 50 Million Videogamers Have Kids in Household

Gameboy Most Popular Brand between Family Gamers

Family Videogamers Spend Big upon Video Games

Grandparents Major Segment of Family Video-Game Segment

Parents as good as Grandparents Turn to Casual Games with Kids

Videogamers in 55+ Age Group Total twenty-five Million

Mature Videogamers Favor Cards & Casino Games

Playstation as good as Nintendo Popular between Mature Gamers

Video Games Help Pass a Time for Retirees

Millions of 55+ Adults Buy Video Games

Shopping Patterns

Video-Game Players Like to Shop

Videogamers Go to Malls More Often

Convenience Stores Popular between Videogamers

Incentive Offers Capture Attention of Videogamers

Videogamers Far More Likely to Make Online Purchase

Consumer Profiles

Videogamers Keep up with Fashion

Gamers Love to Shop for Clothes

Videogamers Love to Drive Fast

Gamers Use Cars to Express Their Personality

Healthy Eating Gets Low Priority

Gamers Don't Count Calories

Frozen Dinners Part of Gamer Lifestyle

New Food Products Interest Videogamers

Videogamers Driven by Careers

Videogamers More Likely to Spend than Save

Debit Cards More Popular

Videogamers Average Users of Credit Cards

More Gamers Have Bank Accounts

New-Car Loans More Common

Many Gamers Have Investments

Videogamers Good Customers for Insurance Industry

The Role of Consumer Electronics as good as Computers in a Videogamer Lifestyle

Gamers Are Tech-Savvy

Videogamers Like to Buy Consumer Electronics

Avid Gamers Are Early Adopters

More Gamers Shop during Home Electronics Stores

More Videogamers Have Cellphones

Table 9-6: Ownership as good as Use of Cellphones by Gender, Video-Game Players vs. Others

Table 9-7: Ownership as good as Use of Cellphones by Gender as good as Category of Video-Game Player

Videogamers as good as Computers

Computers Play Central Role in Gamers' Households

Table 9-8: Ownership of Home Computers by Gender, Video-Game Players vs. Others

Table 9-9: Ownership of Home Computers by Gender as good as Category of Video-Game Player

Home Computer Networks More Common

Table 9-10: Ownership of Home Computer Network by Gender, Video-Game Players vs. Others

Table 9-11: Ownership of Home Computer Network by Gender as good as Category of Video-Game Player

Videogamers Major Market for Home Computer Industry

Table 9-12: Most Recent Purchase of Home Computers by Gender, Video- Game Players vs. Others

Table 9-13: Most Recent Purchase of Home Computers by Gender as good as Category of Video-Game Player

Table 9-14: Amount Spent upon Computer Software in Last twelve Months by Gender, Video-Game Players vs. Others

Many Videogamers Plan to Buy New Computer in Near Future

Figure 9-1: Percent Planning to Purchase Home Computer in Next eighteen Months by Gender, Video-Game Players vs. Others

Gamers Spend Many Hours in Front of Computer Screens

Table 9-15: Number of Hours Per Week Using Home Computer by Gender, Video-Game Players vs. Others

Table 9-16: Number of Hours Per Week Using Home Computer by Gender as good as Category of Video- Game Player

Chapter 10 Videogamers as good as a Internet

Impact of a Internet upon a Lifestyle of Videogamers

Internet Central Part of Videogamers' Lifestyle

Table 10-1: Impact of a Internet upon Lifestyle, Video-Game Players vs. Others by Gender

Table 10-2: Impact of a Internet upon Lifestyle by Gender as good as Category of Video-Game Player

Traditional Media Lose Ground between Some Videogamers

Table 10-3 Impact of a Internet upon Media Usage, Video-Game Players vs. Others by Gender

Table 10-4 Impact of a Internet upon Media Usage by Gender as good as Category of Video-Game Player

Online Habits

Gamers Look for New as good as Interesting Websites

Table 10-5: Profile of Online Behavior, Video-Game Players vs. Others by Gender

Table 10-6: Profile of Online Behavior by Gender as good as Category of Video- Game Player

Gamers Depend upon a Internet

Figure 10-1: Percent Using a Internet during Home in Last 7 Days (except email) by Gender, Video-Game Players vs. Others

Table 10-7: Method of Access to Internet during Home by Gender, Video-Game Players vs. Others

Heavy Internet Use Common

Table 10-8: Number of Times Online during Home in Last 7 Days (except email) by Gender, Video-Game Players vs. Others

Avid Gamers Even More Connected

Figure 10-2: Percent Using a Internet during Home in Last 7 Days (except email) by Gender as good as Category of Video-Game Player

Table 10-9: Number of Times Online during Home in Last 7 Days (except email) by Gender as good as Category of Video-Game Player

Top Websites a Same

Table 10-10: Websites Visited in Last thirty Days by Men, Video-Game Players vs. Others

Table 10-11: Websites Visited in Last thirty Days by Women, Video-Game Players vs. Others

Many Online Activities a Same for Gamers as Non-Gamers

Table 10-12: Online Activities in Last thirty Days, Video-Game Players vs. Others

Avid as good as Moderate Players Focus upon Different Online Activities

Table 10-13: Online Activities of Men in Last thirty Days by Category of Video- Game Player

Table 10-14: Online Activities of Women in Last thirty Days by Category of Video-Game Player

Section V Media as good as Entertainment Choices

Chapter eleven Media Usage as good as Receptivity to Advertising

Print Media

Game Players Depend Less upon Newspapers

Table 11-1: Attitudes toward Newspapers, Video-Game Players vs. Others by Gender

Table 11-2: Attitudes toward Newspapers by Gender as good as Category of Video- Game Player

Magazines Seen as Entertainment Source

Table 11-3: Attitudes toward Magazines, Video-Game Players vs. Others by Gender

Table 11-4: Attitudes toward Magazines by Gender as good as Category of Video- Game Player

Videogamers Read Same Magazines as Other Adult Consumers

Table 11-5: Favorite Magazines of Men, Video-Game Players vs. Others

Table 11-6: Favorite Magazines of Women, Video-Game Players vs. Others

Radio as good as Television

Gamers Listen to a Radio

Table 11-7: Attitudes toward Radio, Video-Game Players vs. Others by Gender

Table 11-8: Attitudes toward Radio by Gender as good as Category of Video-Game Player

Television Still Important to Most Video-Game Players

Table 11-9: Attitudes toward Video Games as good as Television by Gender as good as Category of Video-Game Player

Table 11-10: Attitudes toward Television, Video-Game Players vs. Others by Gender

Table 11-11: Attitudes toward Television by Gender as good as Category of Video- Game Player

Multiple TV Sets Found in Videogamer Households

Table 11-12: Ownership of Television Sets by Gender, Video-Game Players vs. Others

Gamers More Likely to Subscribe to Premium Cable Channels

Table 11-13: Subscription to Premium Cable Channels by Gender, Video- Game Players vs. Others

TV Choices Similar for Male Gamers though Differ for Women

Table 11-14: Cable TV Channels Watched by Men in Last 7 Days, Video- Game Players vs. Others

Table 11-15: Cable TV Channels Watched by Women in Last 7 Days, Video- Game Players vs. Others

Male Avid Players Watch Channels Geared toward Younger Demographic

Table 11-16: Cable TV Channels Watched by Men in Last 7 Days by Category of Video-Game Player

Table 11-17: Cable TV Channels Watched by Women in Last 7 Days by Category of Video-Game Player

Receptivity to Advertising

Avid Game Players Especially Receptive to Ads

Table 11-18: Attitudes toward Advertising, Video-Game Players vs. Others by Gender

Table 11-19: Attitudes toward Advertising by Gender as good as Category of Video- Game Player

Moderate Players More Likely to Pay Attention to Product Placement in Video Games

Table 11-20: Attitudes of Video-Games Players toward Product Placement in Video Games by Category of Player

Videogamers More Attuned to Product Placement Efforts in TV Shows

Table 11-21: Attitudes toward Product Placement, Video-Game Players vs. Others by Gender

Chapter twelve Leisure as good as Entertainment Choices of Video-Game Players

Overview of Leisure Activities

Videogamers Work Out

Table 12-1: Exercise Participation by Gender, Video-Game Players vs. Others

Fitness Walking Popular

Table 12-2: Favorite Sports of Men, Video-Game Players vs. Others

Table 12-3: Favorite Sports of Women, Video-Game Players vs. Others

Videogamers More Active than Other Adults

Table 12-4: Participation in Leisure Activity/Hobby by Men in Last twelve Months, Video-Game Players vs. Others

Table 12-5: Participation in Leisure Activity/Hobby by Women in Last twelve

Months, Video-Game Players vs. Others

Listening to Music Important to Videogamers

Table 12-6: Purchase of Music in Last twelve Months by Gender, Video-Game Players vs. Others

Table 12-7: Purchase of Music in Last twelve Months by Gender as good as Category of Video-Game Player

Videogamers Still Read Books

Figure 12-1: Percent Buying Books in Last twelve Months, Video-Game Players vs. Others

Going Out

Gamers Go Out More

Table 12-8: Attendance during Live Entertainment Events in Last twelve Months by Gender, Video-Game Players vs. Others

Table 12-9: Attendance during Live Entertainment Events in Last twelve Months by Gender as good as Category of Video-Game Player

Fast Food Attracts Videogamers

Figure 12-2: Percent Using Family Restaurants by Gender, Video-Game Players vs. Others

Figure 12-3: Percent Using Fast-Food Restaurants by Gender, Video-Game Players vs. Others

Table 12-10: Use of Fast-Food as good as Family Restaurants by Gender as good as Category of Video-Game Player

Video-Game Players More Likely to Go to a Movies

Figure 12-4: Percent Attending Movie in Last 6 Months by Gender, Video- Game Players vs. Others

Table 12-11: Movie Attendance by Gender, Video-Game Players vs. Others

Table 12-12: Movie Attendance by Gender as good as Category of Video-Game Player

Appendix Addresses of Selected Videogamer Market Resources

To sequence this report:

The Adult Videogamer Market in a U.S.: Tapping in to a New Diversity of Video-Game Players

http://www.reportlinker.com/p099461/The-Adult-Videogamer-Market-in-the-US-Tapping-into-the-New-Diversity-of-Video-Game-Players.html

More marketplace investigate reports here!

    Nicolas Bombourg
    Reportlinker
    Email: nbo@reportlinker.com
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